Discover Authenticity

Connect with the heartbeat of Ruidoso—its people.

Engage with our warm community and become part of something extraordinary. Ruidoso isn't just a beautiful mountain town destination; it's a journey into the heart of authenticity, where genuine connections and unforgettable experiences await. Join us as we invite you to explore the real charm of Ruidoso—its people. Get ready to discover the true spirit of our community, where traditions thrive, landscapes enchant, and memories last a lifetime. Are you ready to get real in Ruidoso?

 
Featured
Together We Stand: The Flying J Wranglers and Nationwide Generosity Support Ruidoso
Together We Stand: The Flying J Wranglers and Nationwide Generosity Support Ruidoso

In an inspiring display of community spirit, the Flying J Wranglers raised over $35,000 during a Lubbock fundraiser on July 1st to support Ruidoso's fire and flood victims. The donation, part of a broader $1.4 million nationwide effort, has been donated to the Community Foundation of Lincoln County. This generosity highlights the generosity of our West Texas neighbors and the resilience and unity of Ruidoso, providing much-needed aid and hope to those affected.

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Eddie and Shelby Gutierrez: Don’t Discount Your Daydreams  
Eddie and Shelby Gutierrez: Don’t Discount Your Daydreams  

Discover the remarkable journey of Shelby and Eddie Gutierrez, the founders of Downshift Brewing Company, who turned their daydreams into a thriving Ruidoso business with a deeply rooted connection to the community they love. Not only do they create exceptional beer, but they also champion positive change and community spirit. Learn about their inspiring journey and its impact on Ruidoso's local economy and culture.

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From Tourist to Torchbearer: Elizabeth Potter's Journey in Ruidoso
From Tourist to Torchbearer: Elizabeth Potter's Journey in Ruidoso

Elizabeth Potter's inspiring journey from tourist to community torchbearer in Ruidoso is marked by courage and compassion. Captivated by the town's charm as a visitor, in 2008, she made Ruidoso her home. Rising through the ranks at Head Start and co-founding Ruidoso Food 4 Kids, Elizabeth's resilience and dedication have left a lasting impact. Her legacy is simple yet profound: "I hope people remember me as someone who cared." Elizabeth's story highlights the transformative influence of one person on a community.

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Nominate Someone: Real Ruidoso thrives on community recommendations. It's through these recommendations that we unearth unsung heroes and untold stories. If you or someone you know deserves recognition, please don't hesitate to share their story with us here. We're constantly seeking out intriguing and talented local creatives, professionals, entrepreneurs, businesses, nonprofits, and more. Thank you!