WELCOME TO DISCOVER RUIDOSO TOURISM MEDIA ROOM
Discover Ruidoso is New Mexico’s Village of Ruidoso official tourism brand.
MEET OUR TRAVEL MEDIA TEAM
Our Travel Media team works with journalists, freelance writers, social influencers, editors, broadcasters, and industry partners to create travel-focused stories that tell our story, and build awareness of Ruidoso, New Mexico, as a destination with a unique mountain culture. Our mission is to inspire visitors to experience and share Ruidoso again and again.
Kerry Gladden, PR & Media Relations
With more than 30 years of experience in the PR and media relations industry, Kerry has spent much of her career in large international firms and big-brand corporate America on the West Coast. In 2004, she moved from the rat race of LA back to her hometown of Ruidoso, where she now runs her own marketing communications firm, The Agency. Although she has clients across the country in various business sectors, she loves the fact that she gets to represent the beautiful village she has always called home.
Alden Gilligan, Creative Director & Social Media Strategist
Alden, a native New Mexican with a background in project management and event planning, earned a BA of Fine Arts with an emphasis in Graphic Design from the University of San Francisco. Her twins keep her beyond busy, but she does find moments of quiet to enjoy a cup of coffee and focus on her design work. Her greatest inspiration is nature, and she loves to incorporate textures and patterns from natural items in her work where they fit.
Bay Hirschfeld - Director of Client Relations & Research
Bay is an accomplished hospitality professional with 15+ years of experience managing all aspects of daily business operations throughout the hospitality sectors of food and beverage, travel, lodging, tourism, and meetings and events. Her career has spanned from the West Coast to the East Coast and abroad working with a variety of organizations and clients including NFL, Hilton Hotels, Avis Budget, Comic-Con, Auberge Resorts, Hakkasan Group and Kuoni Travel.
Rebecca Grasmueck, Media Trafficking
Rebecca has lived on the East Coast all her life. After earning a Communications degree from Virginia Tech, her advertising career was launched in the Washington, D.C. area at agencies such as RTC and Arnold Worldwide. She spent six years in Account Management, overseeing creative development and production for various clients, including Blue Cross Blue Shield, Amtrak, and the United States Mint.
About Us
DiscoverRuidoso.com is the Village of Ruidoso’s official tourism brand with the overriding objective to provide inclusive travel information that makes it easier to plan a Ruidoso, New Mexico vacation—right now. Discover Hotels & Lodging, Trip-Planning Guides, Maps, Itineraries, Vacation Rentals, and more.
MEDIA SUPPORT
What is there to see, do, film, and write about in Ruidoso, New Mexico? Where is it and how do you get there? Need to download images, video, or publication-ready stories? It’s all here, along with some interesting Ruidoso facts.
Media Visits
If you are planning a visit to Ruidoso and need assistance with story ideas or travel itineraries, please complete and return the Media Assistance Form (see submission form below) at the earliest possible opportunity. The earlier you contact us, the more we may be able to assist you.
Influencer Collaborations
DiscoverRuidoso.com is actively cultivating a dynamic network comprising bloggers and social media influencers. Our aim is to captivate travelers and unveil the distinct charm of our picturesque locale. Here's a glimpse into their perspective:
Photo Video Library
Ruidoso Tourism offers an online media library of digital assets available for non-commercial use in promoting travel to Ruidoso. Ruidoso is also a community member of New Mexico True, view our NMTrue partner page and video library. If you cannot find an image that meets your requirements you can contact our PR & Media Relations office by calling 575-257-9990 (landline), 575-937-2664 (mobile), or via e-mail.
MEDIA RESOURCES
Press Kit
The Travel Media section of our Website contains contact information for our tourism team and links to:
Ruidoso story ideas and other recent press mentions.
A Request for Media Assistance form – our media relations team will respond promptly.
Access to our Digital Asset Library with high-quality photos and videos for media and editorial use only.
Ruidoso Fact Sheet
ADDITIONAL RESOURCES
Social Media
For an insider’s perspective, follow Ruidoso Tourism @DiscoverRuidoso on Twitter, Instagram, Tik Tok, and Ruidoso, New Mexico, on YouTube and Facebook at facebook.com/RuidosoNM
Visitor Information Center
More than 40,000 people are assisted each year at the Visitor Information Center at 720 Sudderth Drive. This location is at the Ruidoso Valley Chamber of Commerce office adjacent to Two Rivers Park, a scenic recreation area with over 27 acres of open space, picnic tables, grills, and benches, including the Ruidoso River Trail, a 1.25 mile paved path that meanders along the Rio Ruidoso.
For general information on attractions, transportation, events, and lodging in the Village of Ruidoso, call the Visitor Information Center at 877-784-3676.
Visitor Planning Guide
A Visitor Planning Guide can be viewed online at visitruidoso.com/ruidoso-visitor-guide. To receive a copy by mail in the U.S., call 877-784-3676, write to the Ruidoso Valley Chamber of Commerce, 720 Sudderth Drive, Ruidoso, NM 88345; or send an email. Domestic and international shipping charges apply.
WHAT YOU NEED TO KNOW ABOUT RUIDOSO
Ruidoso Fact Sheet
Official Elevation: 6,920 feet (areas within the Village range from 6,500 - 8,000 feet)
Full-time Population: 7,800
Seasonal Population: 25,000
Average High Temperature: 65.57 degrees
Average Low Temperature: 34.04 degrees
Average Snowfall: 36"
Home Ownership: 60% of homes are vacation homes
Number of Annual Tourists: 1.9 million
Recreational Activities:
The Village's park system is comprised of 11 parks and open spaces that total over 700 acres of land
Parks, lakes and open spaces include over 26 miles of trails and pathways, 8 pavilions, and 7 athletic fields
There are 2 lakes and streams for fishing
Ruidoso has 7 golf courses in the area: The Links at Sierra Blanca (public), Cree Meadows (semi-private), Alto Lakes Golf & Country Club (private), The Outlaw (private), Kokopelli (private), Rainmakers (semi-private), and the Inn of the Mountain Gods (public)
Ruidoso has one of the largest 18-hole disc golf courses in the state
The Cedar Creek recreation area features 17 miles of trails, including a downhill mountain bike trail
The Grindstone Trail System has 18 miles of hiking and biking trails
The Links Trail, in the heart of Ruidoso, features a 3-mile walking/jogging path
The White Mountain Wilderness, adjacent to the Village of Ruidoso, has 132 miles of trails that range in elevation from 5,000 feet to 10,000 feet
Ski Apache
Ski Apache is managed by the Inn of the Mountain Gods/Mescalero Apache Tribe
This amazing ski resort is a short 15-mile drive from the Village of Ruidoso
At over 750 acres in size, Ski Apache operates between Thanksgiving Day and Easter Sunday each year
It has 55 trails: 20% expert; 60% intermediate; 20% beginner
Ski Apache gets 15' of annual snowfall supplemented by extensive snowmaking equipment
There are 11 lift lines and the only gondola in the state of New Mexico
It is also the home of the Apache Wind Rider - one of the longest zip lines in the world at 8,890 feet.
Other Local Attractions:
Ruidoso Downs Race Track: Home of the world's richest quarter horse race, The All-American Futurity. Live horse racing takes place from Memorial Day through Labor Day and off-track wagering is available year-round.
Lincoln National Forest: The Village of Ruidoso is home to the Smokey Bear District of Lincoln National Forest and ranges in elevation from 5,400 to 11,580 feet. There are two wilderness areas with year-round outdoor recreation.
Spencer Theater for the Performing Arts: This $22-million facility hosts year-round concerts, plays and performances in an intimate 514-seat world-class facility.
Ruidoso Parks and Recreation Areas: Ruidoso parks, public places, natural areas, and recreational opportunities give life and beauty to our village for residents and visitors. Don’t miss a visit to Wingfield Park conveniently located in the heart of Midtown.
Flying J Ranch (Seasonal): The Flying J Ranch Chuckwagon Supper and Western Show are one of Ruidoso's most popular summer activities, offering great food and excellent family entertainment.
Inn of the Mountain Gods: This resort property features 273 guest rooms, two full-service casinos, an 18-hole championship golf course, and a number of eating and drinking establishments
Nearby Attractions (within a short driving distance):